Share the gift of a sparkling smile

Don't miss out on our unbeatable Black Friday offer and save up to 30%! Transform your kids' morning teeth-cleaning routine into an exciting adventure with our interactive toothbrush. Let them (and you!) start the day with a smile.


Unfortunately, our Black Friday offer has ended.

The perfect gift

  • 100% interactive toothbrush
  • More brushing fun with over 13 interactive toothbrush games
  • No drama during toothbrushing
  • Designed in the UK
  • Suitable for ages 3 and up

Swiss quality


2 brushing modes (Clean & Sensitive) with up to 17,000 sonic movements per minute & pressure sensor.

Designed for children

Padded brush head with extra soft, slightly elevated front bristles for gentle deep cleaning. Available in 2 sizes (3+ and 6+ years).

Easy handling

Super-grip surface fits well in children's hands. Up to 6 weeks of power battery life.

Great gift idea for kids

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Easy to connect with the app

Download the app for free

Download the GUM Playbrush app easily from the Apple App Store or Google Play Store (Android) on your tablet or smartphone. Basic version is free. Additional in-app purchases are available.

Toothbrush coach & brushing evaluations for parents

The 3D toothbrushing coach helps children learn the correct technique interactively. Funny monsters are scrubbed away tooth by tooth. Playbrush records the brushing movements and provides direct feedback on thoroughness, speed, and pressure.

Toothbrushing games

13 exciting game adventures provide additional motivation, while the patented technology guides you to brush long enough, everywhere in the mouth.

For a radiant smile
under the Christmas tree

GUM Playbrush delights families

100% of families agree: Brushing their teeth with our toothbrushes finally brings joy to their children.*

*Scientific study conducted with 115 children using Playbrush Smart, 2017. Playbrush was renamed to GUM Playbrush in 2023.

Make the season bright

Gift now!

Frequently asked questions

Do you have any questions?

Help centre

Which model should I choose?

With our electric sonic toothbrushes for children, we introduce them to improved dental hygiene in a playful way.

GUM Playbrush is an intelligent electric sonic toothbrush with up to 17,000 sonic movements per minute. It measures pressure, position, duration, and regularity of brushing.

  • GUM Playbrush Kids 3+ is an interactive sonic toothbrush with an extra small brush head designed for children aged 3 and above.
  • GUM Playbrush Junior 6+ is the successor to our popular Smart Sonic, featuring extra soft bristles and a new cool design, making it ideal for children aged 6 and above.

The GUM Playbrush app is compatible with both the GUM Playbrush KIDS 3+ and GUM Playbrush JUNIOR 6+.

For whom is GUM Playbrush? At what age does it make sense?

GUM Playbrush products are designed for children who are starting to brush their teeth independently, who perceive toothbrushing as a boring routine, or who want to improve their dental hygiene in a playful way. Our toothbrushing games are specifically designed for children between the ages of 3 and 12, but GUM Playbrush products are also popular beyond this age range.

Age recommendation: We recommend GUM Playbrush KIDS 3+ for children from 3 years old, and GUM Playbrush JUNIOR 6+ for children from 6 years old.

What makes GUM Playbrush unique?

GUM Playbrush is not a video or timer, no, our toothbrushes are 100% interactive with the app. This means that the brushing movements are transmitted to the app, allowing children to control the games with their own brushing movements, while the sophisticated algorithm in the background provides guidance on brushing long enough and everywhere in the mouth. This not only makes brushing more fun but also has a positive effect on dental health, according to studies!

What features are included in the GUM Playbrush app?

✓13 games with different levels for long-lasting motivation

✓Toothbrush coach to learn the correct brushing technique

✓Medals and leaderboards for rewards

✓Brushing evaluations for parents to keep an eye on children's dental health

The basic version includes the toothbrush coach, 4 games including levels, and quick statistics. The full version of the app offers an additional 9 games and more detailed brushing evaluations. The full version of the app is available together with convenient replacement brush deliveries within our all-inclusive subscription.

Where can I get replacement brushes?

We automatically and conveniently send replacement brushes to your children by mail, so you don't have to worry about it anymore. If you prefer not to use this service, you can get replacement brushes here in our shop.

According to dentists, your children will need 4 replacement brushes per year.

Subscription - is that necessary?

The short answer: It's not necessary, but it can be beneficial! 😉

GUM Playbrush is a high-quality toothbrush that can be used with 4 free games and the toothbrush coach in the Playbrush Kids app, even without a subscription.

With the subscription, you get the following additional benefits:

✓9 more games, including multiplayer

✓Detailed brushing evaluations for parents

✓Delivery of replacement brush heads directly to your home

Good to know: You can cancel the subscription anytime, and the app can be tested for free.

Can I test the subscription before committing to it?

We understand that you would like to try out new products before committing to additional services. That's why we give your children the opportunity to try out over 9 premium games, in addition to the toothbrush coach and 4 free brushing games, free of charge for one month. Only after the trial period expires will the use of premium games become chargeable.

What happens if we are not convinced by the subscription?

Then you can easily cancel the additional services within the first 30 days. No costs involved. After cancellation, your children will still have access to the toothbrush coach and 4 free games in the app. Replacement brush heads can be purchased separately in our webshop.